Mobile data is fast becoming the product that mobile users are most focussed on when it comes to speed, quality and flexibility over and above anything else. The mobile data products available are having to evolve in line with the business user's ever more demanding needs.
Research in 2014 determined that for the first time ever, there are now officially more mobile devices being used worldwide than living people with an expected 50 billion devices by 2020. Gadgets like tablets, and smartphones are multiplying five times faster than we as humans are and this is only going to increase. This is why the development of new products, applications and devices is more important than ever to keep up with the expectations in the market.